In the religious world, it is thought that if you can change the words, then you can change the reality. How do you see this? Well, one example is idolatry. If you can call worshipping dead people "going to kivrei tzadikim (graves of  tzadikim) that somehow changes the reality.

Magic to force God to do your will, you no longer call it "magic" rather "yichudim" unifications. And that is somehow supposed to change the reality.

But this is not confined to the religious. In California you call prisons "houses of corrections." They are not houses of corrections. Nobody gets corrected. They get imprisoned. And usually come out much worse. So perhaps we should call them houses that take mild criminals and turn them into hardened criminals.